Saturday, April 03, 2010

Pepsi refresh project: An environmental initiative by Pepsi

Pepsi has initiated a project called 'Pepsi Refresh Project' which is an eco-friendly drive. In order to facilitate the great, no matter big or small ideas in this respect Pepsi has announced to give away prizes worth 1.3 million dollars every month.

PEPSI HAS been refreshing people with its drinks for long, but this time Pepsi is trying to refresh people by launching an eco-friendly project for betterment of environment on the planet.

Pepsi has initiated a project called 'Pepsi Refresh Project'. In order to facilitate the great, no matter big or small ideas in this respect Pepsi has announced to give away prizes worth 1.3 million dollars every month.
The ideas are invited from the US citizens only under the categories Art and Culture, Planet, Health, neighbourhood, education, food and shelter. The prize distribution includes two grants of 250, 000 dollars, ten grants of 50,000 dollars, 25,000 dollars and 5,000 dollars each. There will be 32 recipients of the award each month.


Each month a maximum of thousand ideas will be selected. The winners amongst those selected will be decided by the citizens of US through online polling. The winner will be awarded the prize amount and a time period of 12 months to implement the idea.
The most interesting thing is that the 100 runner-up ideas will get transferred to the next months contest, but the voting will start afresh.


Pepsi is doing its bit in terms of social responsibility for a better tomorrow for the citizens of US. The project has attracted a lot of fans across US

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